An Important Update on Aaron Branch Estates

On August 29, 2025, our Aaron Branch Way property in Sevierville was tragically lost to a fire. While we are heartbroken, we are grateful that everyone is safe, and we remain committed to caring for our guests and community.

Our First Priority: Guest Safety

At Vacation Lovers, safety has always been at the center of how we care for our guests. The fire occurred while the property was rented for a wedding weekend, but thankfully, it was unoccupied at the time. Our team was able to act quickly and provide the wedding party with a new place to stay at one of our other luxury properties, while fire and rescue worked to secure the site at Aaron Branch.

What This Means for Bookings

  • 2025 Weddings & Events
    Our team is personally working with each couple booked for 2025 to secure a new property that best fits their vision. We are committed to making these transitions as seamless as possible.

  • 2026 Bookings
    Sadly, all 2026 Aaron Branch reservations must be canceled. Full refunds will be issued promptly, and our team will contact each guest directly to assist with next steps.

Alternate Venues & Luxury Stays
While Aaron Branch Estates was truly one-of-a-kind, Vacation Lovers offers other remarkable wedding venues and vacation homes throughout the Smoky Mountains.

  • Bluff Mountain Inn – A dedicated wedding venue offering a romantic setting for your big day. Explore Bluff Mountain Inn » 

  • Other Luxury Properties – From expansive cabins and wedding destinations, to family vacations or intimate retreats, discover our full collection of Smoky Mountain locations. View Our Properties » 

Our Commitment
We know this news is deeply disappointing for many of our guests, brides, and neighbors. Please know that:

  • Refunds will be processed promptly.

  • Couples booked for 2025 will receive one-on-one assistance in transitioning their events.

  • Every guest can expect the same high-quality hospitality and service Vacation Lovers is known for.

We are humbled by the outpouring of support from our community and grateful to the first responders who acted so quickly. While we wait for the ongoing investigation to provide answers and next steps, we are committed to continue providing extraordinary experiences for our guests.

If you have a booking at Aaron Branch Estates, our team will reach out with details and next steps

Aaron Branch Estates

 

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Sevierville, Tennessee, United States


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